Brand Matrices&Analysis – Paulino

Brand Matrices


The aesthetics and purpose are two key aspect that I want to take in consideration when I design my app. Therefore, that’s why I decided to compare and contrast the competitors apps that already exist.

Aesthetically, the feminine looking apps are more simple, but the masculine looking apps are more complex. Probably, the reason behind this is that men tend to know more about workouts compared to women.

In regards of the purpose of the app, most of the apps are for logging and tracking the weightlifting workouts that the user has done. And when the apps intended to guide the user, the workouts lean to be more exercises that can be done at home.

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